RESORT 2025 CAMPAIGN
BEHIND THE SCENES
Words by Juliet Souter
Between pale stone walls and the edge of the sea, the Resort ’25 campaign came to life in L’Escala, on Spain’s Costa Brava. Photographer Arale Reartes captured the series through self-portraiture, while our small team watched each frame take shape.
My day began in Barcelona, weaving through the streets on a Lime bike after not being able to get a taxi and forgetting Uber existed in the rush to meet the crew on time. The air was already warm, the light soft with that familiar summer haze.
After meeting Arale and the lovely crew, we drove north toward the Costa Brava, the road winding through a distinctly Mediterranean landscape of tall cypress trees and dry fields.
We arrived at Arale’s house on the outskirts of L’Escala, a characteristically Spanish farmhouse with shutters drawn to keep it cool. Inside, the air was still and quiet until we opened everything up to let the light and air in. We got ourselves ready and prepped there, gathering the pieces and talking through the day ahead. Before we set off, I took a few photos on my film camera — the garden, the textures, wishing for ways in which I could move there.
We stopped for lunch in town at a small Catalan restaurant called Cal Galan which has been there since the 60’s before we started shooting. The table filled with plates of squid and crisps and a beautiful pasta, along with what I learned is the superior sparkling water to all others with it’s addition of salt (I can concur and Vichy Catalan is the name if you can find it) and a sense that the day would unfold at its own pace.
We began in the narrow streets up more towards the hillside, between pale buildings and shadowed alleys that opened occasionally to glimpses of the sea. Slowly, we made our way down to the water, passing quiet closed up houses and sunbathers with deep olive skin, mostly facing toward the sun, backs to the sea to ensure that perfect all over tan. It was an unhurried afternoon, the kind that seems to stretch out endlessly.
Later, we moved along the coastline, past a fisherman who’d happily caught a fish and a small shop dedicated entirely to anchovies. The final frames were taken under a grove of old trees, their branches heavy and twisted, with the light beginning to fade.
It was a simple, beautiful day - a reminder of how grounding it can be to slow down, connect and be present. Watching the garments move naturally in the light and heat, the fabrics breathing and shifting with ease, felt like a strong reminder of why we do what we do and how much I love it.
