ARRIVING TOMORROW
08.05.25 9:00AM NZT
COLLECTION 02
AVAILABLE NOW
This collection was shaped by an ongoing conversation between structure and softness. It’s a reflection of the women we design for, women of instinct and intellect. They carry a vibrant depth, often subtle but always magnetic. The kind of presence that draws you in without an explanation.
We began by revisiting some of the 20th century’s most formative design movements— Bauhaus, where design was both art and function; Neoclassicism, with its artful geometry and elegance in restraint; And traditional ceramics, where form and beauty are shaped by use and time. Each reference reveals a tension between precision and imperfection, which became the foundation of the collection.
The details carry this same sort of thinking. Lines are deliberate. A curved seam mirrors the silhouette of an amphora. A deep pocket nods to workwear, but is rendered in a soft, feminine cloth. These elements speak to the idea that function can be poetic, and softness can still hold shape.
Fig. 1
Cora Shawl, 92% Wool, 8% Silk
Fig. 2
Elka Shirt, Chai, 100% Organic Cotton
The palette follows a similar nuanced rhythm, with enigmatic colours that feel instinctive and alive. Each hue was carefully chosen not to be attention-seeking, but to have a dynamic presence that shifts with light, mood and movement.
One of our campaign images captures a woman holding an apple, an object and symbol deeply coded in history. It has represented knowledge, desire and defiance. That world of meaning, carried in something so simple, really resonated with us. In the same way, we believe clothing can hold a memory, spark emotion or say something without needing to explain itself.
Fig 4.
Foundations Dress, Sangria, 50% Tencel, 50% Cotton
Fig 5.
Border Jean, Black/Washed Black, 100% Organic Cotton
We shot the campaign in a heritage home on the edge of Centennial Park in central Sydney. It was mid-renovation and unfinished in places, with light falling unevenly through old glass. But that contrast felt right. It echoed what we want to express: that beauty doesn’t always announce itself.
These garments, like each collection before them, are made for women who don’t need to explain themselves. Women who move through the world with confidence, sharp wit and an unapologetic sense of fun. They’re all these things at once. They live in the in-between.
We shot the campaign in a heritage home on the edge of Centennial Park in central Sydney. It was mid-renovation and unfinished in places, with light falling unevenly through old glass. But that contrast felt right. It echoed what we want to express: that beauty doesn’t always announce itself.
These garments, like each collection before them, are made for women who don’t need to explain themselves. Women who move through the world with confidence, sharp wit and an unapologetic sense of fun. They’re all these things at once. They live in the in-between.
